Banijay Branded Entertainment Strikes Strategic Deals with Launchmetrics, Ima (Exclusive)

Toledo, Spain – Launched in November, Banijay Branded Entertainment (Bbe) has formed strategic partnerships with software, insights and data company Launchmetrics and Banijay Iberia’s creative agency Ima, to expand expertise and engage customers of Bbe’s 360. ° production, marketing and measurement services.

The announcement was made at Spain’s Conecta Fiction and comes hours before Carlotta Rossi Spencer, head of branded entertainment business development at Banijay Entertainment, is due to speak on a panel at the forum, as producers and companies look for increasingly compelling ways to expand their promote content and brands. – and measure the results of their campaigns.

Launchmetrics, a supplier to Tiffany’s, Vogue, Kcd, Shiseido, The North Face and Levi’s, measures the social media impact of events and brands. It is described by Banijay as the market’s first AI-powered Brand Performance Cloud, helping clients launch campaigns, increase reach, measure ROI and benchmark their brand performance. It works with more than 1,700 companies.