We have used entertainment to promote the Lagos brand, says Aregbe

The Special Adviser to Governor Babajide Sanwo-Olu on Arts, Tourism and Culture, Mr. Idris Aregbe, has said that the just concluded three-day Lagos Tourism and Naija Brand Chick Trade Fair which ended on Sunday was one of the strategies adopted by the state government to use entertainment to promote the Lagos brand.

Aregbe, who spoke at the last day of the Lagos Tourism and Naija Brand Chick Trade Fair in Ikeja, said the state government will continuously support small and medium entrepreneurs (SMEs) to grow businesses.
According to him, the trade fair has transformed the lives of the vendors and had a positive impact on their businesses, adding that the sixth edition of the trade fair, which started on Friday and ended on Sunday at White Stone, Oregun, Ikeja, was organized collaboratively. with the Lagos State Ministry of Tourism, Arts and Culture.

Some of the thousands of sellers and participants who took part in the sixth edition of the fair, labeled ‘Buy, Sell, Network’, described it as a success and remarkable.

They also commended the Lagos State Government, especially Governor Babajide Sanwo-Olu, for providing opportunities for vendors to successfully do business during the trade fair.

Speaking to journalists on the last day of the trade fair, Aregbe said Lagos will continue to lead the way when it comes to arts, entertainment, commerce and industry.

He said: “It’s been an amazing journey. It is indeed a fantastic project and initiative because people are happy with it. We have been able to create a partnership between Lagos Tourism and the fair. We were able to use entertainment to promote our brand. We were able to use the event to educate the people on the streets of Lagos, and we saw that Lagos will continue to lead the way in commerce and industry.