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Ariana Grande takes big step towards South Korean entertainment industry

Ariana Grande takes big step towards South Korean entertainment industry

Ariana Grande is set to join South Korean mobile app and web platform Weverse, a superfan platform from HYBE

Ariana Grande to join South Korean mobile app and web platform

Ariana Grande will join HYBE’s superfan platform, Weaversthis week on July 21st, along with other big names in the industry such as BTS And Blackpink.

It is pertinent to note that this news came shortly after the revelation that the We can’t be friends singer will continue to work for her ex-manager, Scooter Braun’s, entertainment brand, HYBE America Inc.

According to Billboardthe singer can “post messages and content to her own dedicated community” and “host livestreams for members.”

According to the reports of Daily mailGrande will also read “personalized fan letters, upload exclusive media content, share disappearing messages and utilize the popular Weavers Store.”

As far as Weavers concerns, it is a South Korean mobile app and web platform, officially launched in June 2019, with a whopping 146 artists currently using the platform.

In addition, the platform has around 10 million monthly users from 245 countries and regions, giving Ariana the opportunity to interact with fans from all over the world.

As for Ariana joining the Weavers world, according to Daily mailJoon Choi stated: “Weavers is definitely a unique platform, different from other social media platforms, so I’m also very curious to see how it will be used by artists like Ariana Grande.”

According to an earlier press release, Grande deactivated her account in 2021. Twitter account, but Choi explained that Weavers is different from social media, as he himself said: β€œIt’s a place where people who love artists come together.”