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Tesla raises prices of Model S and Model X amid significant sales drop

Tesla raises prices of Model S and Model X amid significant sales drop

Tesla has raised the prices of its Model S and Model X vehicles by $2,000 despite a noticeable drop in sales. The decision comes as Tesla struggles with increased competition and a 31-37% decline in year-over-year sales of those models.


Tesla Raises Prices of Model S, Model X by $2,000 Despite Sales Drop and Lack of Transparency

Despite a substantial drop in sales, Tesla’s Model S and Model X vehicles have seen a $2,000 price increase across all configurations. Sales of these models have been declining, prompting this decision. According to Electrek, Tesla continues to not break out its sales figures by model, obscuring the performance of individual vehicle lines.


Tesla is the only major automaker that doesn’t provide a detailed breakdown of its sales by model; instead, it groups all Model S, Model X, Cybertruck, and Tesla Semi deliveries together. This makes it difficult to assess the health of each program. Based on estimates of Cybertruck and Tesla Semi deliveries, it is estimated that Model S and Model X sales were around 12,000-13,000 units last quarter, representing a 31-37% year-over-year decline.


Despite the apparent slowdown in sales, Tesla has decided to raise the price of all Model S and Model X vehicles overnight. The new prices are as follows:


  • Model S Long Range: $74,990

  • Model S Plaid: $89,990

  • Model X Long Range: $79,990

  • Model X Plaid: $94,990


Tesla also updated the Model X options, keeping the Model X Long Range under the $80,000 MSRP limit to qualify for the federal tax deduction. Additionally, if buyers opt for the $8,000 Full Self-Driving (FSD) package, they’ll receive the 7-seat option for free, keeping them eligible for the tax deduction.


Tesla’s lack of transparency in its delivery reporting has made it difficult to track the performance of individual vehicle programs. The company now only reports deliveries in two categories: Model 3/Y and “other models,” which includes Model S, Model X, Cybertruck and Tesla Semi deliveries. This was less of an issue before the Cybertruck launch, but the ramped-up production of the electric pickup truck has further complicated tracking Model S and Model X sales.

Tesla’s Model S and X sales drop more than 30% in Q2 amid increasing competition in luxury market


Earlier this week, Tesla reported 21,551 deliveries of other models in Q2. Based on Cybertruck delivery estimates, Model S and Model X sales are in the range of 12,000-13,000 units, down from 19,225 units in the same period last year.


This more than 30% year-over-year decline highlights the increasing competition in the high-end segments, where the Model S and Model X compete with luxury sedans and SUVs from traditional automakers. While still competitive, the technological advantage of Tesla’s models is becoming less clear.